An enormous eye, its pupil trisected with a V8, invites viewers to Watch the Fords Go By. The Ford Motor Company tapped famed French graphic artist A. M. Cassandre to market its V8 engine, the first that was light and cheap enough to be used in mass-market cars. Exploiting Surrealist aesthetics, Cassandre’s disembodied eye becomes a potent and fragile portal to the source of desire. A hypnotic reminder of modernity’s relentless pace, Ford’s tagline would have especially stung French producers, who invented the first V8 engine in 1902.