A woman moved from Saint Louis County to Saint Louis City and found herself defending to her eyebrow-raising friends and family. “I felt this stereotype from others that didn’t already know what a gem it was,” she said, “like it was full of murders and people begging for money… like they needed a bulletproof vest to cross the city limits line.” She however saw history, architecture, diversity and a rich lifestyle. She heard that in years past city resident’s cars were issued a special licensing sticker, and in 2003 she used that idea to create a Saint Louis City sticker designed after the popular three-letter country code stickers first seen in Europe. “I wanted people who were proud of their city to know that they weren’t alone and that they were part of a club… and of course to tell county residents that membership in this club abounds.” These stickers became a grassroots expression of city pride and can now be seen in cars across the area. And while the word CITY is the most visible, it is the words around the sticker that speakmost directly to the original idea, “Proud to Live in St. Louis”.